• To design, develop and manage world-class online communications.

Consultant - SEO / SEM / Business Intelligence
2010 - Present
Brightworks, Toronto ON

• Google Analytics/Adwords analysis & reporting, and SEO/SEM for interactive agency clients including Bayer Canada, Intendis, Medicis Pharmaceutical and Purdue Pharma.

Consultant - SEO / SEM / Social Media
2010 - Present
Eco Generation Services, Toronto ON

• Google Adwords campaign and SEO/SEM for solar technology company.
• Increased site traffic from an average of 3 visits per day before launch to 105 after.
• Advised management on social media strategy through blogging, Twitter and YouTube channels.

Consultant - Web Communications
2010 - Present
Give Green Canada, Victoria BC

• Design and management of e-mail communications for BC-based organization.

Consultant – Website / Content Development
2009 - 2010
Neighbourhood Almanac, Toronto ON

• Designed and developed the prototype for a hyperlocal website system for Toronto neighbourhoods, integrating blogging, real-time Twitter and RSS feeds, polling and video, based on a customized installation of Joomla CMS.
• Created a MySQL database of area merchants.

Consultant – Website / Content Development
2009 - Present
Summerhill, Toronto ON

• Successfully redeveloped two large websites in less than two months as part of a company-wide rebranding exercise, including quality assurance, testing & troubleshooting, migration of hosting, and coordination of external resources (external developers, new and existing host, and IT coordinators).
• Advised Creative Director on web development best practices and migration strategy.
• Produced a series of instructional Flash-based videos for external Summerhill client, The Home Depot.
• Ongoing bilingual website content development and QA.

Communications Specialist / Consultant
2008 - 2010
Association of Canadian Advertisers, Toronto ON

• Led daily operations for development and management of two bilingual websites, including management of online application system for annual Sponsorship Marketing Awards. Executed website competitor analysis and organizational needs assessment.
• Implemented the first social media tools at the association, including blogs, streaming video, podcasts, Twitter and webinars. Increased seminar registration 70% over previous best record through the use of webinars.
• Re-designed the association’s monthly newsletter for electronic distribution, and cross-linked to a bilingual blog. Page views for each newsletter release eclipsed the previous site traffic record by an average of 65%.
• Increased overall web traffic: unique visits up 69%, page views up 50% and unique visitors up 33% despite declining membership and a recession.
• Produced custom reports from Google Analytics and Campaign Monitor for senior management, and produced recommendations for communications strategy and SEO based on this information.
• Responsible for researching emerging social media trends & technologies and online metrics for the association.
• Ongoing bilingual website content development.

Creative Director - Webmaster - Technology Champion
2003 - 2008
Earth Day Canada, Toronto ON

• Progressed from Webmaster to Creative Director and Technology Champion over five years.
• Managed daily operations and development of eight main websites involving six programs, fifteen internal clients and thousands of web pages. Led the organization's electronic communications and jointly led its strategic communications, development and brand, in tandem with senior management.
• Produced quarterly project plans in consultation with the organization’s program managers and senior management. Assigned tasks to web staff, monitored progress and produced updates for management.
• Oversaw an average annual increase in web traffic across all programs of 317% by pages accessed and 436% by unique visitors.
• Coordinated production of a video PSA for national distribution, and a Google AdWords campaign, resulting in a record 68 gigabytes of data served on Earth Day 2007 (April 22) to over 67,000 unique visitors.
• Managed a small team made up of a varying mix of designers, contractors, IT coordinators and interns to produce ten to twelve site/microsite designs and redesigns per annum on average.

Consultant - Web Communications & Development
2003 - 2005
Canada-UK Chamber of Commerce, London UK

• Created organizational web development strategy.
• Developed and maintained (remotely from Toronto) various site components.

Consultant - Web Communications & Development
2000 - 2002
egroup, inc., later merged with e/booster, inc., London UK

• Formulated site audit and analysis, communications and strategic plan, and competitor analysis for online-exams.com. Re-developed site content and interface.
• Led migration of site and database to third-party ISP.
• Administered, developed and troubleshot MS SQL database & IIS web server.

Contractor - Web Communications, Development & Management
1997 - 2000
Nova Gas Transmission Ltd. / TransCanada PipeLines, Calgary AB

• Web lead for several intranet design projects:
• Created usability & user surveys for client.
• Audited the delivery of information & training efforts for a new business process, and developed a communications plan and user survey to support  the implementation team’s ongoing efforts.
• Edited all training & promotional materials.
• Designed intranet site to support the project’s ongoing information needs.
• SAP database migration project:
• Led a team of associates, contractors, planners and clerks through a series of tight deadlines.
• Coached & trained team members, maintaining strict data integrity benchmarks throughout the process.
• Coordinated work flow, managed project issues and prepared detailed status reports for management.

Internal Communications Coordinator
1999
Southern Alberta Institute of Technology, Calgary AB

• Researched, wrote, edited, designed and produced a monthly newsletter for staff and faculty, with a distribution of 2000.
• Executed communications for the Freedom of Information & Protection of Privacy Act and the Institute's strategic planning process, including communications planning, brochures, posters and e-mail campaign.
• Conducted newsletter readership survey for the Institute's president.

Contractor - Web Communications
1997
Regional Municipality of Ottawa-Carleton, Ottawa ON

• Performed strategic planning and communications for Municipality's website redesign.
• Executed site audit and created maintenance plan, user survey and analysis.

Client Group Assistant / Writer
1995 - 1997
Corporate Communications Ltd., Halifax NS

• Worked on a variety of teams for various clients in a fast-paced, full-service communications company.
• Responsible for research, writing, layout and design of a variety of press releases, speeches, reports, advertisements and other materials.
• Provided administrative, production and IT support to public affairs team.

Postgraduate Certificate in Internet Management, 2001
Humber College, Toronto ON
Graduated with Honours

Bachelor of Journalism, 1993
University of King's College, Halifax NS
President's list

Bachelor of Arts (English), 1991
Saint Mary's University, Halifax NS
Achievement Scholarship
Dean's list

• 2010: Social media correspondent, indiecan.com.
• 2009 & 2010: Presenter, MyCharityConnects technology conference.
• 2009 & 2010: Presenter, PodCamp Toronto technology conference.
• 2009: Presenter, CanadaHelps webinar series.
• 2008 - 2010: Member, Society for New Communications Research.
• 2008: Guest lecturer, Humber College.
• 2006 - 2008: Member, Humber College's advisory committee for multimedia programs.
• 2003 - 2010: Member, Flash in TO, Toronto's Flash community.

• Fluent in English and French.
• Basic German.
• Extensive professional writing and editing experience — portfolio available upon request.

Available upon request.