What we do

We help you use new media correctly to grow your business, whether that's through social media, the web, email communications, mobile platforms, or other online communications tools.

That's not as simple as it sounds, because you have to understand the client's perspective in order to help them help themselves. Our experience comes from the client side – from your side. We understand the challenges you face in making these technologies work for you, your frustrations and your concerns.

We understand that because we've been working on the client side for years, as both consultant and staff. That makes all the difference in the world.

Hey! How come this site looks so plain?

We understand that flashy design drives interaction the same way a hood ornament drives a car: it doesn't.

What makes people want to use a website is content. To make that as simple as possible, this site emphasizes simplicity, usability and accessiblity:

• Conforms to W3C guidelines for well-formed HTML.
• Is accessible to people with visual, auditory, cognitive and other challenges, as per W3C recommendations.
• Emphasizes SEO best practices for maximum discoverability:
  • Well-formed, well-structured code, properly commented.
  • Proper use of meta and title tags.
  • OpenSearch and Dublin core metadata.
  • Proper use of <H> tags.
  • Sitemaps and other webmaster tools for Google, Yahoo and Bing.
  • Cross-browser, cross-platform and mobile compatibility: Mac/PC using screen sizes from 1024X768 and up on the following browsers: IE 6 to 9, Firefox 3.6 and up, Chrome release 10.0 and up, Safari 5.0 and up, and Opera 11.0 and up.
  • Generous font sizes for maximum legibility.
• Uses plain language.

All this means that webness.biz is easy to use and easy to find. However, we most certainly can do the flashy stuff, including a promotional site for Earth Day Canada's annual gala, executed in entirely in Flash, and several kids sites for ecokids.ca.